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Monday, July 6, 2009
Monday, September 22, 2008
Remember how I talked about Fietsfabriek? Yes, it was only in the last post, it is still there, right underneath this one.
Well, Fietsfabriek is coming to Stella. This Saturday, September 27th, from 10am to 2pm, Fietfabriek will be at Stella in all its Euro splendor. There will be an obstacle course, stuff will be raffled off, and you will get a free cup of coffee if you test-ride one of the fabulous bikey creations.
Stop by and bring kids if you got'em. They'll love the bakfiets!
Posted by Pavel Yusim at 8:22 PM
Tuesday, August 12, 2008
No, this is not about the once proud vessels that aeons ago ferried businessmen in hats between Rotterdam and Hoboken but now drag gluttonous suburbanites from port to port, occasionally poisoning them.
This is about the new and awesome Dutch import - the bakfiets.
A bakfiets, or box-bike, is a bicycle used by Dutch families to do the job of the station wagon, the minivan, or the SUV. Apparently, the bakfiets was once king of the road in Dutch cities, until everyone got a car. It has been coming back in a major way, fueled by small builders like Fietsfabriek, who offer amazing quality and a spiffed-up look.
Jon of Fietsfabriek USA, the brilliant businessman and trusting soul that he is, lent a bakfiets to my family for a weekend.
That weekend, we were here, we were there, we were everywhere with our shiny new fire-engine red bakfiets, We were in the park, on the bikepath, and on the streets. It became fun to go to faraway playground, because we no longer had to be stuck in traffic, or look for parking.
Most importantly, the girls loved it. There were even minor tantrums when we tried to take them out of it. There must be something about being out in front that makes the ride so much more fun. It's like the passenger is in control without having to do the work.
The Netherlands is a small waterlogged country where doing more with less is part of the culture. Nowadays, when we are running out of space for driving and parking in our cities, it only makes sense to turn to a Dutch invention. Chicago, with its flat terrain, is a perfect place to start.
Keep your eyes peeled for a promo event for Fietsfabriek at Stella some time in September.
Posted by Pavel Yusim at 6:21 PM
Saturday, August 9, 2008
Yes, read this and weep.
The other day, Brian, the owner of SconeWild and the man behind our delicious scones, stopped by to announce that he was moving to the West Coast and suspending production of scones until further notice. We will be receiving our final delivery of scones on August 20th.
We have changed suppliers, vendors, and products before, but this is different. We have had these scones from the very beginning, and they have always been our strongest seller.
SconeWild is exactly the kind of company we imagined we would deal with when we were opening the shop. The Scones are simple, good, with real berries and chocolate. Brian did not introduce any twists to scones as they normally are - he just made them better. I always got a kick out of seeing customers' mouths twitch, signaling disapproval, the first time I offered them a scone, only to see the same face again later whenever we ran out of those scones.
Well, you have another week in a half, and then we are cutting you off. There are rumors swirling around of a mail order operation in the future, but nothing is certain. So horde up now, before it is too late.
Posted by Pavel Yusim at 5:58 AM
Sunday, July 27, 2008
Every time I come back to Chicago, especially after traveling to sunny, pretty, pleasant-smelling locales, I feel a tremendous rush of relief. Oh, it's good to be home. On that first morning back, even the dour faces of Chicagoans on the El, their eyes skimming the ubiquitous insipid RedEye, move me nearly to tears.
Do I really love the city this much, or am I just glad to be getting back to my old habits, well-honed as they are over the years? Who knows, but I do miss them when I am gone. A few weeks ago, as I steered our rented Prius onto Stony Island Boulevard towards our stunning Skyway, I was anticipating a week of fun in the sun in North Carolina, to be sure, but also to a week of mornings filled with freeze-dried Taster's Choice.
On our way South, in a last-ditch effort to keep Taster's Choice at bay, we stopped at Murky Coffee outside Washington DC. Murky inhabits an entire two-story house in Arlington. It is ramshackle and sprawling, with open staff-only rooms filled with coffee equipment and bicycles in various states of assembly. It is one of those reverse stereotype situations - it could be a typical coffee house, except virtually no coffee house is anything like it.
The place was surprisingly laid back for button-down DC, and we had some lovely lattes, recharged our electronics, chased the rugrates around the place for a while. It was perhaps our desire to take a little bit of this last urban outpost into the backcountry with us that forced us to splurge. We bought a Barratza Maestro grinder and a Bodum Columbia press pot. I never believed in the French Press. Our attempts at home were not tasty. But this was quite different. In the morning, I unpacked the new machinery, set the grinder to 28, as per instructions given to me by the Murky people, threw a fistful of Kuta, and OMFG, or rather, voila - pure awesomeness, just like that.
Long story short, we are still on it, back home in Chicago. I love the simplicity of it. The one fancy machine you need is the grinder. You need a conical burr grinder, for an even grind. The pot is pretty much only there to get the grounds out of the way, which is somewhat optional. Our current recipe is as follows: 18 grams of coffee, 12 ounces of water, 4 minutes. One wrinkle is that after one minute, I open the pot and give it a quick swirl to have the grounds sink.
We are still experimenting with the formula, because at the end, we would like to serve it at Stella. It is different from good old drip, mostly because the pungent, earthy grounds are right there in the pot, and, to some degree, in the cup. Some of our customers will surely appreciate it.
So, it is one more thing to add to the post-modern gentleman's travel kit. With an iPhone, a Brompton and a press pot, you can circle the globe nostalgia-free. No need for a sword even, no matter what the Supreme Court says.
Posted by Pavel Yusim at 10:22 PM
Friday, July 11, 2008
That is right, you saw the article in the Trib - Intelligentsia is doing away with 20 ounce drinks at the end of the month. Still, it was not the news that took me by surprise but the fact that the Trib devoted any space to it. It does impact the world inhabited by purveyors and consumers of fine and specialty coffees - i.e., my world and yours, but outside of that, it is just not news. Traditional newspapers usually report on 3 kinds of events - newsworthy, scandalous, and cute, and this was none of the above. Still, if you squint your eyes some, a reason does emerge.
The article about this announcement generated a whopping 201 comments. No need to read them - I can sum it up for you. Vitriol, buckets of it. Not towards the new policy, mind you, but towards Intelligentsia itself. Apparently, quite a few people are pissed off that it even exists. The same happens whenever the Trib runs a story about Starbucks. I get the impression that these days, the most hated group in America, after the atheists, are the producers and consumers of specialty coffee. Typically, the feral dogs descend within minutes of an article's appearance, and they do not stop until another outlet releases a fresh pile of fodder.
The Tribune Company is happy to print anything that keeps the clicks coming. Especially in the age of the newspaper's demise, they will take anything they can get. Incidentally, the newspapers' decline must also figure as the reason for all that hatred - I mean, who takes newspapers seriously any more? Whoever does, must feel left out of the new media landscape and will find anything newfangled unpalatable. The New York Times appears to be the sole exception, but the Gray Lady has built a fabulous website, where she has the comments feature conveniently turned off most of the time.
Moving right along, let us discuss this development as it pertains to us, Stella Espresso Company. For one, we will have to pay Intelligentsia more for their wares. You see, for them, this is a perfect move, like when Wayne Gretzky tosses the puck toward the crowded goal area and it goes in. The genius behind the move will only be apparent in an extremely slow replay. In this case, Intelligentsia is eliminating those pesky three-shot drinks, where a shot is wasted. The line speeds up, waste is reduced, and there you have it - more customers at a higher profit margin. This will allow them to ride out the oil bubble without looking like they raised prices. They will raise them, to be sure, but it will all be lost in the shuffle of switching menus.
We at Stella will feel tremendous pressure to follow Intelligentsia's lead. For one, it is tougher for us to ride out any bubble, seeing as we lack Intelligentsia's cachet and renown. Also, we will be buying beans at a higher rate. Of course, our situation differs from theirs, and we will have to deal with it our own way. A change in price structure is not out of the question, but we do know that large lattes and mochas are quite popular among our clientèle, so I do not see us cutting those out. Stay tuned.
Posted by Pavel Yusim at 10:41 AM
Monday, July 7, 2008
Naysayers be damned, we have survived a year. We could never have made it this far without our regulars and our occasionals, so thank you to everyone.
We don't live in the neighborhood, so when we started out, we knew no one here. Now, whenever I am approaching Stella, I start seeing familiar faces on the street several blocks away. I love it. This is exactly what we set out to do - to build a neighborhood joint with local kids working for us and people from the surrounding buildings coming in for coffee roasted right here in Chicago. So far so good.
In our second year, we'll be doing more of the same. We are beefing up our coffee competence and working on improving the space with new art, some new furniture, and, some time this summer, air conditioning. You'll see. It'll be lovely.
Posted by Pavel Yusim at 10:07 PM